After turning heads with its breast milk-flavored ice cream, parenting brand Frida is back with another eyebrow-raising creation — booger-inspired gummies.
The company, best known for its baby care products like the NoseFrida snot-sucker, has unveiled Boogie Bites Candy, a sweet-and-sour gummy snack designed to look strikingly similar to real boogers.
Frida announced the launch on October 27, saying the candies come in three shapes and colors that mimic “the real thing.” The gummies are meant to promote the brand’s NoseFrida nasal aspirator, used by parents to clear babies’ nasal congestion.
Despite their unusual inspiration, Boogie Bites are safe to eat — and definitely don’t contain real boogers. The ingredient list includes tapioca syrup, cane sugar, pectin, citric acid, turmeric, spirulina extract, and natural flavors, among others.
Frida describes the gummies as “slightly sweet, a little salty, and packed with Vitamin C.” According to the company, the team even consulted real-life “booger eaters” to get the flavor just right.
The candies will be available exclusively through GoPuff — the consumer goods delivery service — for $3.99 per box, in select U.S. cities including New York City, Los Angeles, Houston, Chicago, Miami, Dallas, Boston, and Philadelphia.
Boogie Bites follow the viral success of Frida’s Breast Milk Ice Cream, which launched earlier this year. Although not made with actual human milk, the ice cream featured a sweet, slightly salty flavor with hints of honey — and a yellow tint inspired by colostrum.
Just in time for cold and flu season, Frida’s latest stunt blurs the line between parenting essentials and tongue-in-cheek humor — one gummy “booger” at a time.
